By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways The average small business WordPress site I audit has 22–35 active plugins. That is 3–4x what the site actually needs. Every plugin is code that runs. Runs slowly, on someone else’s schedule, with someone else’s security discipline. Plugins are the #1 cause of slow…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways “Domain Authority” is a Moz invention, not a Google metric. Google has said, out loud, dozens of times that it is not. SEO agencies love DA because it’s easy to sell. A rising DA feels like progress even when your traffic is flat. What…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways FAQ Schema is small structured code that tells search engines — and AI Overviews — the exact questions and answers on your page. AI Overviews disproportionately quote FAQ-structured content when they summarize an answer. It is a plug-in-and-fill-out job on WordPress (Rank Math, Yoast,…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways East Texans are day-tripping more this summer — the News-Journal has run stories about it as gas and grocery prices bite. Day-trippers plan on their phones the morning of. If your business is not in their first three taps, you are not on the…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Independent grocers in the Longview area are getting squeezed — the News-Journal has been running the story all summer. You will not beat Walmart on price. You will not beat Kroger on selection. You should stop trying on your website. Your unfair advantages are…
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