By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Local events like the Great Pumpkin Roll drive a spike in “things to do in Longview” searches — free traffic if you’re ready. Event-adjacent businesses win by showing up in local search that weekend, not by outspending anyone on ads. A single event-tied blog…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Accessibility overlay widgets don’t make you ADA-compliant. Courts and disability advocates have said so repeatedly. ADA lawsuits against small businesses are still climbing — projected up 20-25% again in 2026, with 432 new filings in August alone. Overlays can actually make sites worse for…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Buy your domain the day you sign the lease. Names get taken fast and squatters watch new-business filings. A one-page “coming soon” site beats an Instagram-only launch because Google can’t index a private Instagram feed. Claim and finish your Google Business Profile before you…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways The $2.95/month web host deal is real — for exactly the length of your first term. Then it triples or quadruples. Renewal shock is by design. The industry knows how many people will not switch hosts, and prices the “captive year” accordingly. Add-ons are…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Homepage videos can help — but only when the video says something the photos can’t. They can also destroy your site’s performance: autoplay video is one of the top killers of Core Web Vitals. Use video for storytelling (a walkthrough of the shop, a…
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