By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways AI shopping assistants (Google, ChatGPT, Perplexity, Amazon Rufus) are increasingly the first stop for holiday shoppers — and they read your product pages before humans do. Complete Product schema is the price of admission: name, price, availability, condition, brand, description, images, and structured reviews.…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways WCAG 2.2 AA is the current expected standard in accessibility lawsuits — 2.1 is no longer the safe assumption. Nine new success criteria were added, mostly around focus visibility, dragging alternatives, target sizes, and login usability. The Focus Not Obscured and Target Size rules…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google Business Profile messaging and booking are free lead channels most small businesses leave off. Turning them on is a ten-minute job with real ROI. Messaging replaces the “we’ll get back to you” contact form with instant chat — customers overwhelmingly prefer it. Booking…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways ChatGPT, Gemini, and Perplexity reliably cite local businesses that clear roughly 150 reviews. Below that, they mention you inconsistently or not at all. Review recency matters as much as count — an old 4.9-star average with no recent reviews performs worse than a fresh…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Local events like the Great Pumpkin Roll drive a spike in “things to do in Longview” searches — free traffic if you’re ready. Event-adjacent businesses win by showing up in local search that weekend, not by outspending anyone on ads. A single event-tied blog…
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