By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Local events like the Great Pumpkin Roll drive a spike in “things to do in Longview” searches — free traffic if you’re ready. Event-adjacent businesses win by showing up in local search that weekend, not by outspending anyone on ads. A single event-tied blog…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways An AI-written website has a smell. Once you know the smell, you cannot un-smell it. Customers notice too, even the ones who cannot articulate it — they call it “something felt off.” Five tells give away most AI copy: the em-dash spam, the “delve”…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Storms knock out more East Texas websites than hackers do. SWEPCO outages, fried equipment, hosting failures during peak load — all of it. If you couldn’t restore your site by lunch tomorrow, you don’t have a backup. You have wishful thinking. “Off-site, off-server, off-network”…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Texas HB 2844 opened up new operating ground for food trucks. More events, more cities, more chances to show up — if people can find you. An Instagram account is not a website. Eventually a customer wants to know if you’re parked tonight, and…
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By Dakota Hagler, HaglerDesigns (Longview, TX) Your website going down is a tiny, very modern tragedy. Here are the seven stages of grief every business owner moves through, usually within about an hour. 1. Denial “It is probably just my wifi.” You refresh eleven times. You try your phone. You ask a friend to check.…
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