By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google Business Profile messaging and booking are free lead channels most small businesses leave off. Turning them on is a ten-minute job with real ROI. Messaging replaces the “we’ll get back to you” contact form with instant chat — customers overwhelmingly prefer it. Booking…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Buy your domain the day you sign the lease. Names get taken fast and squatters watch new-business filings. A one-page “coming soon” site beats an Instagram-only launch because Google can’t index a private Instagram feed. Claim and finish your Google Business Profile before you…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Homepage videos can help — but only when the video says something the photos can’t. They can also destroy your site’s performance: autoplay video is one of the top killers of Core Web Vitals. Use video for storytelling (a walkthrough of the shop, a…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways In Texas, most small business websites do not need a cookie banner. Texas privacy law does not require one. You may still need one if you sell to Californians, Europeans, or you run Meta Pixel and Google Ads without Consent Mode. The Texas Data…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways East Texans are day-tripping more this summer — the News-Journal has run stories about it as gas and grocery prices bite. Day-trippers plan on their phones the morning of. If your business is not in their first three taps, you are not on the…
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