By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways HVAC websites in East Texas live or die on the emergency-call button — it has to be one tap from the homepage on a phone. Seasonal landing pages are non-negotiable. July AC searches and December heater searches need their own pages, not one generic…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways New spots are opening fast in Longview — from Tapshot to the wave of restaurants going in. The websites usually go up two weeks before opening, which is two months too late. Search rankings need 4–8 weeks of runway to start working. The site…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google Business Profile suspensions surged in 2026 after automated trust checks went live and a mass enforcement wave hit in April. The top three triggers are: keyword stuffing in your business name, duplicate listings, and rapid edits — almost always avoidable. Don’t file multiple…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google’s 2026 review policy banned three common practices that East Texas small businesses have been doing for years. Review gating — quietly steering happy customers to public reviews and unhappy ones to a feedback form — is now actively enforced against. Asking customers to…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways A website is a sales tool, not a brochure — judge it by leads, not looks. Five things do the heavy lifting: clarity, speed, trust, SEO, and one obvious next step. Most sites fail on the basics, not the fancy stuff. Built right, it…
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