The Q4 Holiday Website Timeline: An 8-Week Small-Business Plan
By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Q4 for small businesses is really an 8-week campaign, not a Black Friday weekend. Plan backwards from November 27. The website work should be locked by early November, so Google has time to re-index changes before traffic surges. Product pages, checkout flow, and mobile…
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