Category: Deep Dives

Website Dreamwork

Your Google Business Profile Is Now a Citation Source — Not Just a Map Pin

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Your Google Business Profile is now a primary citation source for AI assistants. It’s not just the map pin anymore. What’s in your GBP shows up in AI answers. Services section, Q&A, descriptions, and reviews are being pulled directly into “who should I call”…
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Website Consulting

WordPress 7.1 for Non-Developers: What Actually Matters for Your Site

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways WordPress 7.1 shipped in August. If you’re on auto-updates, you’re already on it. If not, it’s time. Responsive block styles are the big win. Changing how a block looks on mobile vs. desktop is finally straightforward. The always-iframed editor fixed a real headache —…
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‘Mass-Produced’ Content Is Losing — First-Hand Experience Is the New Moat

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google’s 2026 updates explicitly reward first-hand experience and devalue mass-produced generic content — the shift is real and measurable. “First-hand” doesn’t mean “written by hand.” It means specific, verifiable, grounded in things only you have seen or done. AI can help you capture it…
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Website Consulting

Review Velocity Beats Review Count: What Local Businesses Keep Getting Wrong

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Count tells Google you’re established. Velocity tells Google you’re alive. Both matter. Velocity has been quietly outranking raw count for most local searches. A business with 60 reviews collected steadily beats one with 300 that stopped two years ago. The signal is “recent, continuing,…
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Website Dreamwork

Writing for AI Overviews in 2026: How to Become the Cited Source

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways AI Overviews now appear on ~40% of Google local queries, and the answer summarizes 3-5 sources instead of showing 10 blue links. Pages that get pulled into AI Overviews share five traits: direct answers up top, real data, clear structure, schema, and authority signals.…
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