By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Third-party scripts — chat widgets, tracking pixels, ad tags — are the #1 speed killer on small business websites. They run before your content does. INP (Interaction to Next Paint) is now a ranking factor, and third-party scripts are its most common cause of…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways ChatGPT Atlas is a browser — not a chat app inside a browser. That flips the funnel: the assistant sees your site before the human does. Small business pages get summarized, not visited. Your homepage may be quoted; your booking page may be triggered;…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways INP (Interaction to Next Paint) is the Core Web Vitals metric that measures how snappy your site feels when users tap, click, or type. An INP score above 200ms is now a primary ranking risk. Google quietly raised this from a “consideration” to a…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Shopify is faster to launch and easier to run. WooCommerce is cheaper long-term and gives you full ownership. If you already have a WordPress site, WooCommerce is usually the right move. If you’re starting fresh and don’t want to think about tech, Shopify wins.…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways AI Overviews now appear on roughly 60% of searches, and on those queries, clicks to websites dropped about 58%. Informational queries got crushed hardest. “How long does an oil change take” no longer needs a website visit. Local “near me” and transactional queries are…
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