By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways FAQ Schema is small structured code that tells search engines — and AI Overviews — the exact questions and answers on your page. AI Overviews disproportionately quote FAQ-structured content when they summarize an answer. It is a plug-in-and-fill-out job on WordPress (Rank Math, Yoast,…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Independent grocers in the Longview area are getting squeezed — the News-Journal has been running the story all summer. You will not beat Walmart on price. You will not beat Kroger on selection. You should stop trying on your website. Your unfair advantages are…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Third-party scripts — chat widgets, tracking pixels, ad tags — are the #1 speed killer on small business websites. They run before your content does. INP (Interaction to Next Paint) is now a ranking factor, and third-party scripts are its most common cause of…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways ChatGPT Atlas is a browser — not a chat app inside a browser. That flips the funnel: the assistant sees your site before the human does. Small business pages get summarized, not visited. Your homepage may be quoted; your booking page may be triggered;…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways INP (Interaction to Next Paint) is the Core Web Vitals metric that measures how snappy your site feels when users tap, click, or type. An INP score above 200ms is now a primary ranking risk. Google quietly raised this from a “consideration” to a…
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