Category: Deep Dives

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Do You Actually Own Your Website? Most Small Businesses Don’t

Here is an uncomfortable exercise: if you stopped paying your web provider tomorrow, would you still have a website? For a lot of business owners, the honest answer is no. That should bother you. Renting vs owning Platforms like Wix, Squarespace, and many “free website” deals are rentals. Your design, content, and traffic history live…
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Website Dreamwork

Answer Engine Optimization: How East Texas Businesses Get Found in AI Search

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways The click is no longer guaranteed. AI-generated answers now sit on top of a large share of Google searches, and many people read the summary and never visit a website at all. Answer Engine Optimization (AEO) is the new game. The goal has shifted…
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