By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways The Google Business Profile Services section is prime real estate — and most East Texas businesses leave it blank or use one-word entries. Every service you sell should be there as its own entry, with a real 1–3 sentence description. Descriptions cannot be spam.…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Third-party scripts — chat widgets, tracking pixels, ad tags — are the #1 speed killer on small business websites. They run before your content does. INP (Interaction to Next Paint) is now a ranking factor, and third-party scripts are its most common cause of…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways One giant “Services” page is a wasted page. It ranks for nothing, converts for nothing, and tells Google nothing specific. Every distinct service deserves its own page — a real URL, a real headline, a real answer. AI Overviews cite pages that answer one…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways AI Overviews now show on roughly half of all Google searches, and on many local queries they push the map pack down — sometimes off the first screen entirely. Some East Texas businesses have seen 30–50% drops in map-pack driven traffic since the shift.…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways ChatGPT Atlas is a browser — not a chat app inside a browser. That flips the funnel: the assistant sees your site before the human does. Small business pages get summarized, not visited. Your homepage may be quoted; your booking page may be triggered;…
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