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Day-Trippers Are the New Foot Traffic in East Texas — Court Them Right

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways East Texans are day-tripping more this summer — the News-Journal has run stories about it as gas and grocery prices bite. Day-trippers plan on their phones the morning of. If your business is not in their first three taps, you are not on the…
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Why the Local Grocer’s Website Should Not Try to Beat Walmart

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Independent grocers in the Longview area are getting squeezed — the News-Journal has been running the story all summer. You will not beat Walmart on price. You will not beat Kroger on selection. You should stop trying on your website. Your unfair advantages are…
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150 New Jobs Coming to Longview — 6 Website Moves for Nearby Businesses

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Ninth Avenue Foods is breaking ground on a $76 million Longview facility and bringing roughly 150 jobs to the area. 150 new commutes reshape the neighborhood. Lunch spots, coffee shops, day care, dry cleaners, gyms, oil-change places — all get a new pool of…
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Community of one

The Google Business Profile Services Section: What Actually Belongs There

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways The Google Business Profile Services section is prime real estate — and most East Texas businesses leave it blank or use one-word entries. Every service you sell should be there as its own entry, with a real 1–3 sentence description. Descriptions cannot be spam.…
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Website Dreamwork

Your Chat Widget, Facebook Pixel, and Meta Tag Are Torpedoing Your Site Speed

By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Third-party scripts — chat widgets, tracking pixels, ad tags — are the #1 speed killer on small business websites. They run before your content does. INP (Interaction to Next Paint) is now a ranking factor, and third-party scripts are its most common cause of…
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