By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways INP (Interaction to Next Paint) is the Core Web Vitals metric that measures how snappy your site feels when users tap, click, or type. An INP score above 200ms is now a primary ranking risk. Google quietly raised this from a “consideration” to a…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Google’s 2026 review policy banned the most common review-getting tactics: review gating, asking customers to name staff, and on-premises pressure. The compliant approach still works. Ask everyone, ask politely, ask once, then once more, then stop. Quantity matters less than recency. Twelve recent reviews…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Storms knock out more East Texas websites than hackers do. SWEPCO outages, fried equipment, hosting failures during peak load — all of it. If you couldn’t restore your site by lunch tomorrow, you don’t have a backup. You have wishful thinking. “Off-site, off-server, off-network”…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways AI chatbots can genuinely lift conversions — studies show 30–40% increases when implemented well. But “implemented well” is doing a lot of work in that sentence. A bad chatbot loses you customers faster than no chatbot. The right use case for most East Texas…
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By Dakota Hagler, web designer at HaglerDesigns (Longview, TX) Key takeaways Schema markup is invisible code that tells search engines exactly who you are and what you do. Humans don’t see it; AI does. LocalBusiness schema is now a “structural trust layer” — required, not optional, for serious local visibility in 2026. It’s how Google,…
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